About
I’ve been shaped as both a designer and design leader by startups, agencies, and large enterprises, each one changing how I think about craft, product, and teams.
Shaped by
I’m a design leader shaped by the companies I’ve worked with, the processes I’ve helped build, and the colleagues who partnered with me along the way.
Background
I’ve spent 21 years designing across startups, agencies, and large enterprises — from founding designer to Principal UX Designer to leading product design and research.
Along the way, I’ve worked across fintech, healthcare, aerospace, commerce, and IT security. Different industries, different constraints, but usually the same challenge: understanding something complicated well enough to make it feel simple.
How I work
I care as much about how we build as what we ship. That means staying close to users, going deep on the problem, working side by side with product and engineering, and being willing to change direction when the evidence says we should.
What I’m exploring
AI is changing both the products we design and the way we design them. I’m interested in where it can remove friction, compress workflows, accelerate teams, and create entirely new product experiences — without losing the judgment, research, and craft that make those experiences good.